Brand: Kerrygold 🧈

Job: Social media content

Kerrygold wanted to use social media to position their butter as the number one choice for passionate home cooks, promising elevated results—whatever’s in the oven.

The secret behind Kerrygold’s bright yellow glow? It’s thanks to nature. Their cows feed from lush beta-carotene-rich grass on Ireland’s coastal hillsides, giving the butter its signature colour and exceptional taste.

For over two years, I crafted story-driven copy for Kerrygold that highlighted the brand’s natural advantage in a crowded market. I enjoyed bringing flavour to their story and deepening audience connections—happily lathering my crumpets in the process.

This work was completed during my time at the Socialgram agency.

POST EXAMPLES BELOW👇