Brand: Kerrygold 🧈

Job: Social media content

FOLLOWERS: FACEBOOK 43K / INSTAGRAM 13K

Kerrygold wanted to use social media to position their butter as the number one choice for passionate home cooks, promising elevated results—whatever was in the oven. I was also asked to link the brand’s rich Irish heritage and unique farming process with the butter’s flavour and golden hue.

The secret behind Kerrygold’s bright yellow glow? It’s nothing to do with chemicals or additives, but actually thanks to nature. Their cows feed from lush beta-carotene-rich grass on Ireland’s coastal hillsides, giving the butter its signature colour and exceptional taste.

For over two years, I crafted story-driven copy for Kerrygold that highlighted the brand’s natural advantage in a crowded market. I enjoyed bringing flavour to their story and deepening audience connections—happily lathering my crumpets in the process.

This work was completed during my time at the Socialgram agency.