Brand: Learn Online Video 🎥

Job: website Product descriptions

Learn Online Video, founded by filmmaker Steve Wright, helps filmmakers and videographers master the art of online video production. With over 1.5m subscribers on YouTube, the brand also offers online courses and products for those passionate about filmmaking.

I was tasked with writing product descriptions for colour filter LUT packs sold on the brand’s website. These technical products needed to be brought to life and positioned as exciting tools that would help filmmakers enhance the look and feel of their footage.

Each LUT pack was designed to create a specific visual aesthetic, dependent on the type of environment and atmosphere the filmmaker wanted to convey. Whether it’s a moody urban location or a picturesque rural backdrop, these LUTS give filmmakers greater control over their final edits.