Brand: Rawgeous 🐶

Job: Email campaign

Rawgeous is a premium raw dog food brand that wanted to capture the hearts and minds of first-time buyers and email subscribers. They needed an email campaign that would keep their customers hooked and invested. The solution? To position dog owners as the hero. It was they who held the key to their dog’s future.

I wrote email copy that highlighted the exceptional quality of Rawgeous ingredients - human-grade cuts of meat, probiotics, and omega oils - and outlined the tangible, positive changes that owners could expect to see in their dog, and when those transformations were likely to take place. 

Using persuasive and empowering language, I wanted owners to think that they weren’t only feeding their pets but they were allowing them to thrive in life. In turn, this meant less vet bills, less smells, easier poop pick-ups and longer, happier years together. It was firmly on the owner to help their dog shed a new skin (metaphorically, not like a snake).

This work was completed during my time at the Socialgram agency.