Brand: Pilgrims Choice 🧀
Job: Social media content
FOLLOWERS: FACEBOOK 78K / INSTAGRAM 16K
Pilgrims Choice turned to social media to start engaging with fans and building brand loyalty. Over a two-year period, I was the main writer for Pilgrims Choice Instagram and Facebook accounts, before the brand decided to bring all marketing in-house.
Alongside a scrummy set of assets, I helped to significantly grow the following and engagement rates of these accounts, writing relevant and relatable copy that focused on moments, lifestyle and flavour. I wrote everything from post captions to video titles. I also supported Pilgrims Choice with content ideation, paid ads and wider marketing campaigns that the brand had running.
This work was completed during my time at the Socialgram agency.
Post examples below👇



















