Brand: Pilgrims Choice 🧀

Job: Social media content

FOLLOWERS: FACEBOOK 78K / INSTAGRAM 16K

Pilgrims Choice turned to social media to start engaging with fans and building brand loyalty. Over a two-year period, I was the main writer for Pilgrims Choice Instagram and Facebook accounts, before the brand decided to bring all marketing in-house.

Alongside a scrummy set of assets, I helped to significantly grow the following and engagement rates of these accounts, writing relevant and relatable copy that focused on moments, lifestyle and flavour. I wrote everything from post captions to video titles. I also supported Pilgrims Choice with content ideation, paid ads and wider marketing campaigns that the brand had running.

This work was completed during my time at the Socialgram agency.