Brand: pilgrims choice 🧀

Job: Product Packaging Descriptions

I worked with Pilgrims Choice (that tasty cheddar brand) to help develop their new back-of-pack descriptions. The project was part of a broader redesign which saw the brand introduce new packs with 40% less plastic.

With a tight character limit, I wrote new product descriptions for their entire range of cheddars, including Pilgrims Choice Mature, Extra Mature, Vintage, and their low-fat selections. It’s nice to see my words on supermarket shelves, but what tickles me most—more than anything—is knowing what the inside of your fridge looks like.

This work was completed during my time at the Socialgram agency.