Brand: SYPS ⚽

Job: Motion billboard @ West Ham’s London Stadium

SYPS is a soda brand created and owned by Mancunian rapper Aitch. To promote his new brand, Aitch performed at halftime during a SideMen charity football match at West Ham’s London Stadium. 

My role was to create a tagline for the motion billboards displayed pitchside during the game. Since the match was being played at West Ham’s home ground, I played with the idea of incorporating the club’s iconic song, Forever Blowing Bubbles, and linking it to the sparkles found in SYPS soda.

Perhaps a little too niche to the Hammers? Possibly—especially since Aitch is a Manchester United fan. In the end, I landed with something more universally appealing to the wider football fan: THE TOP BINS OF FIZZ.

This work was completed during my time at the Socialgram agency.

PROJECT EXAMPLES BELOW👇