Brand: SLUSH PUPPiE FIZZiE UK 🐾

Job: In-store advertisement

SLUSH PUPPiE UK needed some snappy words for their in-store marketing during key holiday seasons. The work centred on writing short, engaging headlines for advertising signs and banners that would sit alongside their FIZZiE range of drinks, connecting each flavour and colour to the relevant season or event.

With a very short character limit, every word mattered. I prepared five options per flavour, ensuring each one captured the spirit of the season while standing out in a competitive retail environment. These words were rolled out during the brand’s yearly promotional activities, helping their FIZZiE range stay relevant whatever the weather (literally). 

Although I never saw these materials in-store, the success of this work contributed to the agency securing additional retainer work. Above anything, I learned that SLUSH PUPPiE offered more than just a technicoloured brain freeze-it’s a brand brimming with nostalgia and creative potential.

This work was completed during my time at the Socialgram agency.