Brand: Pilgrims choice 🧀

JOB: WEBSITE RECIPES COPY

Pilgrims Choice wanted to appeal to home chefs by updating some of the copy found on their website. The brand assigned me the task to write titles and short recipe intros to entice people to click through to their individual recipes.

Much like the taste of their cheddar, Pilgrims Choice needed a voice that was full of flavour. It had to be bold, witty, and anything but bland. Hailing supreme taste and celebrating indulgence was the aim of the game.

This work was completed during my time at the Socialgram agency.

PROJECT EXAMPLES BELOW 👇