Brand: Vimto 🍇

Job: Social media content

followers: Facebook 332k / Instagram 30k

Vimto wanted to peacock their Mancunian roots and strengthen their brand identity, while still hitting it off with multiple consumer types across the UK. I supported the brand to develop a self-aware, playful tone of voice, primarily writing for their Facebook and Instagram over a four-year period.

My work included monthly posts, campaign copy, social media graphics, and occasionally video content. I also dabbled a tiny bit on X (Twitter). The fact that nothing else really tastes like Vimto helped things fizz along quite nicely. Writing Vimto titbits was a real pleasure, and I must say, I thoroughly enjoyed the taste of it.

This work was completed during my time at the Socialgram agency.