Brand: Vimto 🍇

Job: Social media content

Vimto wanted to peacock their Mancunian roots and strengthen their brand identity, while still hitting it off with multiple consumer types across the UK. I supported the brand to develop a self-aware and playful tone of voice, primarily writing for their Facebook and Instagram over a two-year period.

My work included writing monthly posts, campaign copy, social media graphics, and occasionally video content. I also helped the brand create documentation and adverts for their OOH marketing. Writing Vimto titbits was a real pleasure, I enjoyed it berry much.

This work was completed during my time at the Socialgram agency.