bRAND: SODA FOLK 💌

JOB: PERSONALISED LETTERS FOR THE CELEBRITY JUDGES ON THE VOICE UK

Having worked with Soda Folk in the past, the brand assigned me the exciting job of writing personalised letters to the celebrity judges on the TV programme The Voice UK. These letters came part of a specially designed pack of sodas that could be enjoyed by the judges in their dressing rooms.

To make the letters truly personal to each judge, I began researching their career and interests, and referenced a few of their feats in connection to the soda flavours they’d receive. The judges at the time included Sir Tom Jones, Olly Murs, Anne-Marie and Will.i.am.

This was an incredibly rewarding project to work on, as it offered a great amount of creative freedom. Plus, the chance to write personalised letters to the likes of Sir Tom Jones and Will.i.am was as much of an honour as it was slightly surreal. 

This work was completed during my time at the Socialgram agency.