bRAND: SODA FOLK 💌

JOB: PERSONALISED LETTERS FOR THE CELEBRITY JUDGES ON THE VOICE UK

Soda Folk assigned me the exciting job of writing personalised letters to the celebrity judges on the TV programme The Voice UK. These letters accompanied a specially designed pack of sodas that were given to the judges in their dressing rooms.

To make the letters truly personal to each judge, I connected their career and interests to the soda flavours they’d receive. The judges at the time included Sir Tom Jones, Olly Murs, Anne-Marie and Will.i.am.

You won’t be able to see these letters, but everyone involved seemed to think I did a good job. Either way, it was a marvellous project to work on, as it offered a great amount of creative freedom. Plus, the chance to write personalised letters to Sir Tom Jones and Will.i.am was the most surreal of honours. 

This work was completed during my time at the Socialgram agency.