BRAND: VIMTO 🍇

JOB: SOCIAL MEDIA APRIL FOOLS CAMPAIGN

In April 2023, the agency I worked for pulled off a bold April Fools’ prank for Vimto. The idea? Play on a common mispronunciation and tell everyone that Vimto was rebranding as Vimpto.

It was my job to come up with a headline for a fake billboard and unleash the news across the brand’s social media. What seemed fairly innocuous at the time ended up growing into a big purple monster.

This single organic post went viral, reaching over 2.8m people on Meta alone. It even caught the attention of media outlets like LadBible and The Sun. 

This work was completed during my time at the Socialgram agency.

CAMPAIGN EXAMPLES BELOW👇